Brand Identity for Interior Textile Brand

Lottus explores how an interior textile brand can communicate the qualities people usually discover through touch. Texture, weight and drape guide the identity, bringing attention to the weave of a fabric, the way it falls and how it filters light within a room.

The curved symbol and serif wordmark balance softness with a defined presence. Their proportions and spacing establish a consistent relationship across horizontal and vertical arrangements, while allowing each element to work independently. This gives the brand flexibility across formats, from a small product tag to a photographic composition.

Ivory, two greens and charcoal connect the colour system to the materials and interiors shown throughout the project. Cyan introduces a sharper contrast, giving the palette room for more expressive applications. The quieter tones support close views of fabric, where subtle differences in surface and density become the focus.

Art direction brings these decisions together. Draped textiles, sheer curtains and close material studies show how the product behaves, helping communicate qualities that a flat swatch cannot fully convey. The identity provides a recognizable signature across these images, connecting the detail of the textile to its presence in a lived space.