As the Brand Identity Designer, I was responsible for:
✅ Conducting in-depth research to define the brand’s positioning, audience, and competitors.
✅ Collaborating with the creative team to develop a strong visual language, including logos, typography, and color palettes.
✅ Designing key brand touchpoints that ensure a consistent and memorable experience across all platforms.
✅ Ensuring the visual identity aligns with the brand’s strategy and effectively communicates its essence.