Designers love polish. Clients pay for
Michael Deschenes
Designers love polish.
Clients pay for outcomes.
This Niam Shopify site wasn’t about trends or clever layouts.
It was about restraint.
What that looked like in practice
• Design decisions tied to conversion, not taste
• Fewer elements doing more work
• Visual hierarchy that guides the eye, not distracts it
• A system that scales without redesigning everything
Good design gets compliments.
Useful design gets results.
www.Niamsports.com
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Posted Feb 2, 2026
Designers love polish. Clients pay for outcomes. This Niam Shopify site wasn’t about trends or clever layouts. It was about restraint. What that looked like ...
