Brand Identity has been something that a lot of designers be... by Michael DeschenesBrand Identity has been something that a lot of designers be... by Michael Deschenes

Brand Identity has been something that a lot of designers be...

Michael Deschenes

Michael Deschenes

Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to prompt and reference image your way to a fully functional brand identity. BUT I have figured out how to take that 10 years of being a creative and working in AI workflow that has helped me create this brand in roughly a day of work. I still had to illustrate, ideate, word associate, AI was my assistant, not my worker bee. Let me know if you guys would like to learn more about how I came up with this brand from start to finish.
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Posted Jan 28, 2026

Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to p...