Dope Rope is a character-driven cannabis brand built to stan...
Michael Deschenes
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Posted Jan 26, 2026
Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market. I developed a bold CPG brand system centered on craveable p...
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Apr 25, 2025 - Ongoing
Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market.
I developed a bold CPG brand system centered on craveable packaging, playful storytelling, and strong shelf presence. The focus was differentiation, memorability, and instant brand recognition while staying scalable across SKUs, formats, and retail environments.
The result is a high-impact brand that feels fun, intentional, and impossible to ignore on shelf or screen.