Pro
Michael Deschenes
CPG Branding, Packaging, and Ecommerce UX
Ready for work
Michael is ready for their next project!
Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to prompt and reference image your way to a fully functional brand identity. BUT I have figured out how to take that 10 years of being a creative and working in AI workflow that has helped me create this brand in roughly a day of work. I still had to illustrate, ideate, word associate, AI was my assistant, not my worker bee.
Let me know if you guys would like to learn more about how I came up with this brand from start to finish.
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Brand Development for Epic Septic
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The Gummy Demarco world build is growing every week! Last week we took our "Dope Smokes" Pre-roll Cowboy version of Gummy to a new level. We are working on a promo video that will blow you away!
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Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market.
I developed a bold CPG brand system centered on craveable packaging, playful storytelling, and strong shelf presence. The focus was differentiation, memorability, and instant brand recognition while staying scalable across SKUs, formats, and retail environments.
The result is a high-impact brand that feels fun, intentional, and impossible to ignore on shelf or screen.
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Northwood Nutrition
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CPG branding for ecommerce founders.
Packaging, product photography, and conversion-focused UX.
Built to sell, not just look good.
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