Michael Deschenes

Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to prompt and reference image your way to a fully functional brand identity. BUT I have figured out how to take that 10 years...

EPIC SEPTIC Brand Identity and Fleet Branding Case Study The goal was simple. Stand out instantly. Look tough, professional, and memorable. Win trust in seconds.

This brand needed to feel blue-collar. But premium. Bold without looking gimmicky.

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The Gummy Demarco world build is growing every week! Last week we took our "Dope Smokes" Pre-roll Cowboy version of Gummy to a new level. We are working on a promo video that will blow you away!

Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market.

I developed a bold CPG brand system centered on craveable packaging, playful storytelling, and strong shelf presence. The focus was differentiation, memorability, and instant brand...