pro
Michael Deschenes
CPG Branding, Packaging, and Ecommerce UX
Ready for work
Michael is ready for their next project!
Designers love polish.
Clients pay for outcomes.
This Niam Shopify site wasn’t about trends or clever layouts.
It was about restraint.
What that looked like in practice
• Design decisions tied to conversion, not taste
• Fewer elements doing more work
• Visual hierarchy that...
Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to prompt and reference image your way to a fully functional brand identity. BUT I have figured out how to take that 10 years...
Here is my Latest Framer Buildout. Just so happens to be for my own business. I give to you Wood Fired Designs!
The Gummy Demarco world build is growing every week! Last week we took our "Dope Smokes" Pre-roll Cowboy version of Gummy to a new level. We are working on a promo video that will blow you away!
Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market.
I developed a bold CPG brand system centered on craveable packaging, playful storytelling, and strong shelf presence. The focus was differentiation, memorability, and instant brand...
