Michael Deschenes
CPG Branding, Packaging, and Ecommerce UX
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Designers love polish.
Clients pay for outcomes.
This Niam Shopify site wasn’t about trends or clever layouts.
It was about restraint.
What that looked like in practice
• Design decisions tied to conversion, not taste
• Fewer elements doing more work
• Visual hierarchy that...
Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to prompt and reference image your way to a fully functional brand identity. BUT I have figured out how to take that 10 years...
Here is my Latest Framer Buildout. Just so happens to be for my own business. I give to you Wood Fired Designs!
The Gummy Demarco world build is growing every week! Last week we took our "Dope Smokes" Pre-roll Cowboy version of Gummy to a new level. We are working on a promo video that will blow you away!
Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market.
I developed a bold CPG brand system centered on craveable packaging, playful storytelling, and strong shelf presence. The focus was differentiation, memorability, and instant brand...
