RebateKey is a cloud-based rebate and coupon platform that offers value for buyers and sellers of a product or service. It provides users with amazing deals from multiple e-Commerce marketplaces.

They wanted to generate more leads of sellers who will offer rebates to potential shoppers.

Generating more leads of sellers would help them:

They were attracting more shoppers instead of Sellers

Attracting more shoppers instead of Sellers meant:

First is we assessed what’s their main traffic source, as this will help us identify whether to improve the UX of their website or to use a dedicated landing page.

Next is we audited the web page where they’re driving their traffic into. And based on the heatmap audit, here’s what we’ve found - (see attached image)

We can see here that the attention of the audience is directed towards the Hero image and also in the testimonial portion - which may indicate that the audience may forget to sign up.

We can also see that the messaging of the hero section is geared towards Shoppers instead of Sellers.

Based from the audit that we conducted, we’ve identified that it’d be best to create a dedicated sign up page with the messaging that’s geared towards Sellers.

Conversion Design Audit & Recommendations

Landing Page Copywriting

Optimize Messaging, Call-to-Actions, and Page Flows

Landing Page Conversion Optimization

Landing Page Design & Build

Here’s how the Sign Up page is Performing

Based on this heatmap report, audiences’ attention is directed towards the Headline and Call-to-Action.