The main goal of this redesign is to effectively communicate the value proposition, simplify the navigation, fix the CTA and increase the visual appeal. And I did one hell of a fine job, even if I do say so myself. I effectively communicated their value proposition using a copy that goes from problem to desired outcome via action. The problem = ”High Energy Bills” The desired outcome = ”Start Saving” Action = ”Switch to Solar” The old navigation takes up too much visual focus, so I replaced that with a more streamlined navigation. The old CTA button is excessively large and doesn’t drive action. I fixed that with a more action-oriented CTA”See your savings” And the overall visual appeal is improved with a more, modern layout and has clear visual focus and hierarchy. The new design drives more conversion. More conversion = more money.

Need a conversion-focused redesign? Send me a DM.