I had just one goal for this redesign: increase conversion by making the website more visually appealing and user-friendly, while building trust and credibility with potential customers. Sounds tough, right? The old design is cluttered with poor readability and unclear hierarchy so I focused on those areas for improvement. I made the headline more visually impactful with a bold font that improves readability. And established a clear visual hierarchy to draw attention where it matters most. The new image features a professional installing solar panels, to foster trust and professionalism. The new navigation is streamlined and the CTA button stands out either better contrast. Overall, the new design is a great improvement and drives better conversion for their business.

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