SLURP - Visual Identity project

Lily

Lily Ilvest

Slurp is a smoothie and a juice bar which needed a visual identity.
Their whole brand and marketing is centered around how you deserve a little treat. The goal for their visuals was to be fresh, attractive and bold. We really concentrated on being simple but bold, using harsh colour contrasts to capture attention.
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Posted Aug 1, 2025

Favorite part from this project is the primary logo, the tagline and business line is fit so perfectly on the logo.