Brand Strategy & Identity - Dove's Pizzeria
Lily Ilvest
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Posted Jul 13, 2025
Rebranding Dove's Pizzeria to enhance its 'cool girl' vibe and social media presence. Project was made as a rebrand and booked as a brand in a week.
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Jun 22, 2025 - Jun 28, 2025
Dove's pizzeria is for the cool girls.
Dove’s isn’t just a pizzeria, it’s a vibe.
Neon hearts, glossy menus, garlic knots, playlist full of Charli XCX and throwback pop bangers. Dove’s is the spot for girls who want their pizza hot and their aesthetics hotter. Think pink flames, lip gloss, and pizza boxes cute enough to Instagram.
Goals for their rebrand:
Define what a "cool girl" stands for in a pizzeria
Iconic social media presence
Reconnect with the core brand value "fun"
