Brand Identity & Packaging - Loco Lick

This is Loco Lick, chaos in a pint. It’s for the late-night outlaws, the sidewalk philosophers, the ones who make bad decisions and better stories. Born in back alleys and lit by neon, our ice cream doesn’t play nice, it punches flavor in the face and keeps you coming back for more. We’re loud, raw, and real. Every scoop is a dare. Every bite is a bad idea you won't regret.

Loco Lick is meant to break the rules of the ice cream world. Instead of soft curves and dripping ice cream, it's rough and sharp edges.