BetterHelp Tik Tok Campaign

The Client 💻

BetterHelp — one of the largest online platforms for counseling and therapy services.

The Brief

Produce 3 creative videos that empower + normalize discussions of mental health.

Creation Process + Tools 💭

• Developed 3 different video concepts revolving around mental health
• Wrote a warm + informative voice over script for each video
• Filmed 3 videos and edited an on Final Cut Pro X. Also recorded a clear voice over.
• Posted to TikTok with searchable hashtags and relevant keywords.

Results

• Almost 6,500 views
• 29 hours of total watch time!

Check Out the Final Videos!

Video 1: How Vulnerability Helps Emotional Wellness



lexa :) on TikTok

lexa :) on TikTok

start communicating your needs/ expectations!! #relationships #advice #communication #healthyrelationship





Video 2: Sleep Hygiene



lexa :) on TikTok

lexa :) on TikTok

this is a sign to regulate your sleep schedule ☁️ yes, I’m looking at you 👀 #fyp #foryou #ad





Video 3: Three Mental Health Reminders for the Holidays



lexa :) on TikTok

lexa :) on TikTok

gentle #mentalhealth reminders for the holidays. take care of yourselves 💖 @betterhelp #therapy #mentalwellness #holidays 🌟❄️