BetterHelp Tik Tok Campaign
The Client 💻
BetterHelp — one of the largest online platforms for counseling and therapy services.
The Brief
Produce 3 creative videos that empower + normalize discussions of mental health.
Creation Process + Tools 💭
Developed 3 different video concepts revolving around mental health
Wrote a warm + informative voice over script for each video
Filmed 3 videos and edited an on Final Cut Pro X. Also recorded a clear voice over.
Posted to TikTok with searchable hashtags and relevant keywords.
Results
Almost 6,500 views
29 hours of total watch time!
Check Out the Final Videos!
Video 1: How Vulnerability Helps Emotional Wellness
Video 2: Sleep Hygiene
Video 3: Three Mental Health Reminders for the Holidays
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Posted Aug 15, 2023
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