Aura Bora "Unhinged" Instagram Post

Aura Bora — a unique sparkling water company. Notable for their herbaceous, fruity, and flowery flavors 🌸

Craft a unique, creative Instagram post (w/ caption) to potentially post in Aura Bora's "unhinged" content series

Demonstrate understanding of brand tone, voice, imagery, and aesthetic

I scoured the Aura Bora Instagram, website, and emails to gather intel. I became a legit detective here.

Imagery: A silly, meme-like picture of an animal (all different kinds)

Caption aesthetic: all lowercase captions w/ slang or abbreviations. the occasional ALL CAPS appears.

Overall aesthetic: endearingly bizarre, cute, or nature inspired.

Tone + voice: witty, playful, and slightly absurd.

Image sourcing: I went through Pinterest to find photos that would match the brand aesthetic and spark interest.

Caption creation: came up with the concept of a "choose ur fighter" carousel post.

Utilized Canva and Photoshop to add accessories and an Aura Bora can.

A 4 image carousel post with the caption: choose your fighter

Users would scroll through and comment which one they identified with, thus driving up engagement.

If you got this far, let me know which fighter you are 👀