Aura Bora "Unhinged" Instagram Post

The Client 🍓

Aura Bora — a unique sparkling water company. Notable for their herbaceous, fruity, and flowery flavors 🌸

The Brief (1 time project)

Craft a unique, creative Instagram post (w/ caption) to potentially post in Aura Bora's "unhinged" content series

Demonstrate understanding of brand tone, voice, imagery, and aesthetic

The Research 🔎

I scoured the Aura Bora Instagram, website, and emails to gather intel. I became a legit detective here.

Their "unhinged" Instagram posts typically includes:

Imagery: A silly, meme-like picture of an animal (all different kinds)

Caption aesthetic: all lowercase captions w/ slang or abbreviations. the occasional ALL CAPS appears.

Overall aesthetic: endearingly bizarre, cute, or nature inspired.

Tone + voice: witty, playful, and slightly absurd.

Creation Tools + Process

Image sourcing: I went through Pinterest to find photos that would match the brand aesthetic and spark interest.

Caption creation: came up with the concept of a "choose ur fighter" carousel post.

Utilized Canva and Photoshop to add accessories and an Aura Bora can.

Final Result 🌀

A 4 image carousel post with the caption: choose your fighter

Users would scroll through and comment which one they identified with, thus driving up engagement.

If you got this far, let me know which fighter you are 👀