Oemah - Real Estate Landing Page

This landing page design was created for Oemah, a digital real estate platform that simplifies property discovery, management, and investment. The main objective was to design a clean, intuitive, and conversion focused interface that makes searching for homes and investments effortless.

Users tend to remember the first property in the list, Belimbings Residences.
The 'Recommended' label makes it stand out and easier to recall.
This strategy cleverly uses both the Serial Position and Von Restorff Effects. (src:lawsofux.com)

Traditional property websites often overwhelm users with cluttered layouts, poor navigation, and scattered information. Buyers face difficulties comparing listings, landlords struggle with property management, and investors lack clear insights. This creates friction in the decision-making process and discourages engagement.

The landing page design addresses these pain points by providing a streamlined user journey. From a powerful property search bar to visualized listings and auto-pilot payment management, the design highlights clarity and trust. A structured layout ensures that potential buyers, renters, and investors can easily find what they need while feeling confident in their decisions.