Anjam Shahzad
This project aims to develop a comprehensive marketing strategy for launching a new product in the market. The strategy will focus on identifying target demographics, conducting market research, and creating engaging promotional campaigns to increase brand awareness and drive sales.
Key deliverables include:
Market Analysis: Conduct thorough research to understand the competitive landscape and identify opportunities for market penetration.
Target Audience Identification: Define target demographics and consumer personas to tailor marketing efforts effectively.
Branding Strategy: Develop a cohesive branding strategy that communicates the unique value proposition of the product.
Promotional Campaigns: Design and execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
Performance Measurement: Implement metrics to track the success of marketing initiatives and make data-driven optimizations.