Branding for Get Outside Store

Get Outside Store, or GO Store, was an concept store that aimed to offer all the necessary camping equipment, gear and clothing, to have the ultimate outdoors experience. They wanted this experience to be enhanced by training offered on-site by their team of experts, and expand the outdoors lifestyle to different demographics, including families. The branding project was approved and went from a conceptual stage to a physical store now located in Miami Lakes, Florida.