JAM's Food Restaurant Menu

A friend of mine and his wife founded a new fast food restaurant in the north end of the city, and they wanted their brand to represent them both and the spirit of their service and products. I played with the name ‘JAM’, which is an acronym of their names, and gave the brand a voice themed after rock and roll, music jams, and the improvisational freshness that comes with those themes. A brand that reflects in its different components their love for rock and roll, and the cool vibes that customers can find in their restaurant.