Branding for Angelina Hernández Trucco

Angelina Hernández Trucco is a Colombian fashion designer from Cartagena. After decades dedicated to the craft, she wanted to create a brand that would represent her incredible handmade work, a seal that would showcase her style and sophistication. I tried to convey these ideas through elegant typography that would complement each other, stylizing her last name with a handwritten type to give the brand a signature style; one that would accompany each piece she created in its tag. A sober bronze would be complemented by the earthy colors of the historical colonial neighborhood, where her products are showcased to tourists from all over the world.