New Way To Tea

Tazo launched new product lines including iced tea concentrates after a brand redesign.

Our summer campaign used new social approaches like cinemagraphs and Pinterest recipes to spark conversation around enjoyment of the iced tea flavors.

Audiences answered our questions to earn coupons, and they inspired our next creative assets.

The campaign surpassed Tazo’s digital campaign record on day 1, ultimately reaching 100K+ social media users and purchases tied to the coupons.