Go To Market Dashboard and Analysis
Chase Allen
Worked with a $120mm SaaS company to develop a GTM dashboard for their global revenue team.
This consisted of pulling in data from several sources, including Salesforce, HubSpot, Google Analytics, and their own proprietary app (hosted on GCP's Cloud SQL as a Postgres Database).
All of this data was combined to produce a cohort-based analysis of their users and their buying potential. This project was used to gauge profitability of different GTM strategies, ultimately providing great insight into the decisions of their users.
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Posted Mar 19, 2024
Built custom pipeline and dashboarding for SaaS GTM metrics. Leading to insight into user buying journeys via a cohort-based analysis.
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