Go To Market Dashboard and Analysis

Worked with a $120mm SaaS company to develop a GTM dashboard for their global revenue team.

This consisted of pulling in data from several sources, including Salesforce, HubSpot, Google Analytics, and their own proprietary app (hosted on GCP's Cloud SQL as a Postgres Database).

All of this data was combined to produce a cohort-based analysis of their users and their buying potential. This project was used to gauge profitability of different GTM strategies, ultimately providing great insight into the decisions of their users.