Polaris Studio®

Polaris Studio® is a global creative studio specializing in delivering personalized solutions that seamlessly blend functionality and aesthetics for brands worldwide. Their team—comprised of expert thinkers, designers, developers, and organizers—collaborates to create bespoke solutions meticulously tailored to each client’s needs.

The studio’s logo design centers on the Polaris star, one of the brightest in the sky. By horizontally flipping the right side of the star and integrating a cut circle, the symbol cleverly forms the letter “P,” resulting in a distinct brand mark. This identity is further strengthened by a palette of purple and neutral tones, conveying modernity and a sophisticated presence in the competitive landscape of design studios. A strong, simple, and legible typography complements the symbol, establishing a visual language that is modern, sleek, and futuristic.

The primary goal of Polaris Studio’s branding is to showcase their commitment to crafting, customizing, and solving clients’ branding challenges—balancing form and function, while consistently delivering high-quality results that communicate the brand’s values. VASK Studio developed the brand identity, enabling Polaris Studio® to demonstrate their experience and solidify their position as leaders in the branding and web design industry.