Developing a Comprehensive CX Strategy by Ashley HayslettDeveloping a Comprehensive CX Strategy by Ashley Hayslett

Developing a Comprehensive CX Strategy

Ashley Hayslett

Ashley Hayslett

Need help establishing your support organization, but not ready for a full-time senior leader? I can help shape or reshape your support experience to fit your business goals.

Infrastructure

Onboard or audit your support tech stack
Build out or audit support automation to improve efficiency, accuracy & data collection.
Set up sustainable Support policies, processes, and reporting for your Support team, especially for teams with limited resources.
Provide ongoing advice as your Support team scales and your product changes.

Documentation

Build a support brand style guide customized to your business.
Build or audit internal knowledge content (onboarding, ongoing training, canned responses, etc)
Build or audit external knowledge content & structure (FAQs, chatbots, self-serve automation, etc)

Team Scaling

Audit current workload and suggest appropriate staffing needs based on current & desired tech stack.
Build out or audit current recruiting workflow to find top support talent or onboard appropriate BPO.
Write or audit job descriptions to attract top support talent.
Run your support recruiting program.

Voice of the Customer

Build out or audit support metrics reporting, including a voice of the customer program.
Build or audit customer journey maps and/or service blueprints.
Create sustainable communication processes between cross-functional teams.
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Posted Aug 24, 2024

Ashley designed and implemented a CX strategy that resulted in measurable improvements in customer loyalty and retention for an emerging tech company.