SS24 Print Collection – Exclusive Patterns for Fashion
Heidi Daiane
Seven patterns for DLZ's menswear collection, applied to shirts and swim shorts.
The color card came fixed from the client. Varying the technique was my call: within a set palette, each pattern was built a different way so the collection wouldn't read as one formula repeated seven times.
Indigo tropical. Digital painting.
Ochre and black foliage. Watercolor and India ink on paper, repeat assembled digitally. Photo from DLZ's campaign.
Orange corals. Hand-painted watercolor, finished on screen.
Digital drawing. Flat shapes with overlapping color.
Photo from DLZ's campaign.
Floral on navy. Image manipulation.
Photo from DLZ's campaign.
Heliconias on black. Digital painting.
Full project on Behance, with all seven patterns and their applications.
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Posted Apr 1, 2025
Seven prints for DLZ menswear, from hand-painted watercolor to digital drawing. Fixed palette from the client, technique was my call.
