Role: Motion Strategy, Interaction Design, Unicorn Studio Implementation

The homepage animation system was designed to enhance clarity, hierarchy, and narrative flow without distracting from core content. Using Unicorn Studio, motion was applied selectively to support user understanding—guiding attention, reinforcing structure, and expressing brand intent through restraint rather than spectacle.

Each animation responds to context: scroll-based reveals support storytelling, background motion establishes depth without competing with copy, and micro-interactions provide subtle feedback at key decision points. The result is a cohesive motion language that feels intentional, performant, and production-ready—demonstrating how thoughtful animation can elevate product communication while staying grounded in usability and outcomes.