The “How We Think” page uses contextual animation to translate abstract product beliefs into clear, visual systems. Built with Unicorn Studio, motion is applied selectively to support meaning—revealing ideas progressively, reinforcing structure, and guiding attention without overwhelming the content. Rather than decorative effects, each animation is designed to mirror the underlying philosophy: progress over activity, systems over features, and decisions over spectacle. The result is a belief-led motion language that feels intentional, calm, and product-driven—demonstrating how animation can clarify thinking, not distract from it.

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