UX & HMI Research and Scientific Publication

The head-up-display (HUD), which reflects driving information into the windshield has the goal to lower driving effort from the information uptake and thereby, increase our safety by reducing risks associated to e.g., fatigue and stress. However, the user acceptance of the Advanced Driving Assistance Systems (ADAS) is remarkably low. This motivated us to test the HUD by conducting a real-world experiment with 48 subjects who drove in real traffic conditions two premium vehicles in a highway in Germany. After each ride, participants rated their driving experience in terms of Human-Machine Interface (HMI), their feelings of safety and driving effort. Results from CMP regressions (Roodman, Stata J. 11, 159–206 (2011)) show that the HUD has a significant positive effect on the driving effort and safety feelings, and on the overall driving experience. Moreover, we find that this effect is stronger among risk-averse drivers, elderly, students, and females. In particular, women felt significantly safer while the HUD was activated. To reverse low ADAS acceptance, specific differentiation settings regarding the driver’s profile are discussed.

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We would like to thank the Adrive Living Lab Staff for their assistance in implementing the experiment. In particular, we thank Yu-Jeng Kuo, Kevin Schuler and Niklas Strobel for their valuable comments. I personally want to thank my two sons, Pablo Luzuriaga-Hagel and Miguel Luzuriaga Ticius who always make me feel motivated.

Universidad de las Américas-Puebla, Ex-Hacienda Sta. Catarina Mártir, Puebla, 72810, México

MdynamiX AG, Heßstraße 89, 80797, München, Germany

Correspondence to Miguel Luzuriaga.

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Luzuriaga, M., Aydogdu, S. & Schick, B. Boosting Advanced Driving Information: a Real-world Experiment About the Effect of HUD on HMI, Driving Effort, and Safety. Int. J. ITS Res. 20, 181–191 (2022). https://doi.org/10.1007/s13177-021-00277-y

Received20 April 2020

Revised14 September 2021

Accepted23 September 2021

Published26 October 2021

Issue DateApril 2022

DOIhttps://doi.org/10.1007/s13177-021-00277-y