Description of project:

Noun, the app, was designed for dyslexia and breaks down reading, writing and language barriers, providing independence.

For six weeks I designed the visual identity and mobile app for Noun. This included a visual identity system package and mobile design. Using a questionnaire first, and then consultation, the initial perspective was to gain an understanding of developing the app and the goals for Noun. After we gathered all of the assets needed the design process began.

Noun, the app, was designed for dyslexia clients. Noun breaks down reading, writing, and language barriers, increasing independence. 

Noun is an initiative app for reading and writing barriers. Noun can be used in the classroom, workplace, and while traveling. Using OCR (Optical Character Recognition) technology to take a picture of a text to read back to you instantly, notes are stored and organized. Noun also keeps track of your progress and helps you learn how to hear sounds to improve your reading and writing. 

To create a clean visual identity system that resonates with the user. The intent of Noun is to have a clean visual look and feel, to visually communicate to the end user, and make it easy to navigate, and keep the end user engaged. Using design elements for the user to feel easy when navigating the app and a visual pleasing, this is accomplished by designing for practicals; eye movements and natural feel guide for the navigation.

We started with a questionnaire, a potential client completed open ended questions, helping both parties to understand expectations. Afterwards, we had a consultation. This was to talk through the questionnaire, the process of developing a visual identity system, mobile design, and timeline.   

Noun was in a spot needing a mobile version of the app and a visual identity that communicates to their end user that is easy to use, keeping their attention on the app. Noun required an intuitive feel for mobile and the visual identity system that is clean to keep the user engaged with the app.

The client received a mobile app and a visual identity guide. The mobile app included all steps needed for the functions of the app to work. The visual identity guide was designed to be a clean visual system, easy to use and keep the user on the app. The logo was designed to be integrated throughout the visual identity system and integrated as a mark to interact with the different logos, representing flipping around to mimic dyslexia.