Description of Project:

GEO required marketing materials designed for both print and web. This design project was  packaged for marketing/sales of health care instruments for clients, prospective customers, and developing a clear understanding of the product. 

GEO required marketing materials designed for both print and web. This design project was  packaged for marketing/sales of health care instruments for clients

For four weeks I designed the marketing materials supporting both print and web for GEO. This included a marketing material design package for print and web. Using a questionnaire first, and then consultation, the initial perspective was to gain an understanding of the marketing and sales goal for GEO. After we gathered all of the assets needed the design process began.

GEO is a company selling health care instruments, purchased by small to medium size businesses, used by individuals performing the health care service. 

Their products help individuals with physical cleaning and healing in healthcare.

To create a clean marketing material for both print and web. The goal was for a sales representative to pitch to their prospective clients and customers. The objective was to create a clean look and feel aligning with the brand of the business. This also meant for the printed designs to look and feel great in the hands of the prospective client/customer and for all of the designs to translate seamlessly to the web.

We started with a questionnaire, this is for a potential client to fill out open ended questions, that helps for both parties to understand expectations. Afterwards, we had a consultation. This involved working through the questionnaire, the process of developing a marketing material for printed/web design, and timeline. 

The client, GEO, received marketing material for printed and web design. The printed designed material goal is for a sales representative to use for pitching in person or via video call. The material was designed to be used printed or via the web. 

This demonstrated the product and its functions being sold. The purpose of a clean look and feel is visually, indirectly showing who the brand of the business is, GEO. This allows the product to be self - explanatory, meaning the communication ease for the  marketing and sales team.