Description of Project:

Yogi requested a visual identity guide, web design and marketing materials design for online marketing and ads. This design project was completed for an online yoga studio providing classes that involved participants from home. 

Yogi was looking for a clean look and feel for their visual identity guide that allowed them to have a moody flair, keeping the athleticism aspects of yoga while still appealing to a younger minded crowd. Their website/mobile version, marketing and ads needed to reflect their message. The visual look and feel needed to permeate throughout keep designed, keeping a cohesive theme throughout all the touch points of their brand and business.

For eight weeks I designed the visual identity guide, web/mobile, and online marketing ads for Yogi. Using a questionnaire first, and then consultation, the initial perspective was to gain an understanding of Yogi. After we gathered all of the assets needed the design process began.

Yogi is an online yoga studio offering online classes in real time or pre recorded modes. Yogi started their online yoga classes during covid to provide a community with like minded people and a way to access different kinds of yoga workouts.

To create a clean visual identity guide, web/mobile and online marketing and ads. The goal was for Yogi to have a clean look and feel for their brand while keeping the moody flair. This also meant for the website/mobile, marketing and ads to have the same consistency of visuals to a line with their message. 

Yogi's end goal was to have marketing materials that were self-sufficient and had a social presence.

We start with a questionnaire, this is for a potential client to fill out open ended questions, that help both parties to understand expectations. Afterwards, we had a consultation. This is to talk through the questionnaire, the process of developing a visual identity guide, web/mobile design, online marketing for ads and timeline.   

Yogi was in a position needing a visual identity guide, web/mobile and marketing for online and ads. The goal was to add more people to their online yoga studio.

The client, Yogi, received the visual identity guide, web/mobile design and online marketing for ads. The goal is for Yogi to gain an online presence on social media by creating their own content, running ads and sending out marketing email campaigns. Using the visual identity guide helped to ensure everything stayed cohesive.