[Brand On Fire] Love Killa 👙

Love Killa wants to be an underwear collection that is worn by people that are assuming their most natural selves no matter which situation they're in.



I had the pleasure to collaborate on this project with Barbiana Lui. We thought and built Love Killa together, from visual identity to web design.



About the brand

Love Killa wants to be a lingerie collection that is worn by people that are assuming their most natural selves no matter which situation they're in.In a self-empowering way, Love Killa wants to remind you that it's important to let yourself be without any form of expectations. Embrace yourself like you are and don't fall under the pressure of being perfect for ANYONE.

Moodboard

Brand Concept

Rise Above The Pressure Of Being Perfect: Love Killa wants to be an underwear collection that is worn by people that are assuming their most natural selves. Wear Love Killa and seize the pressure of being perfect for anyone.Break the silence: LoveKilla is a high-quality, fun, and cheeky underwear collection that is worn by people who are taking ownership of their Self-love and are talking more openly about it.

Visual

Logo design concept

The "O" of the logo was meant to break the balance of the logo and make it unperfect, on purpose to highlight the Love Killa's purpose.

Logo design & variations

Branded visuals, brand in action & social media posts

Color palette & stickers

Packaging & branded visual



Labels & bag

Instagram feed

Packaging & branded visual