Love Killa wants to be an underwear collection that is worn by people that are assuming their most natural selves no matter which situation they're in.

I had the pleasure to collaborate on this project with Barbiana Lui. We thought and built Love Killa together, from visual identity to web design.

Love Killa wants to be a lingerie collection that is worn by people that are assuming their most natural selves no matter which situation they're in.In a self-empowering way, Love Killa wants to remind you that it's important to let yourself be without any form of expectations. Embrace yourself like you are and don't fall under the pressure of being perfect for ANYONE.

Rise Above The Pressure Of Being Perfect: Love Killa wants to be an underwear collection that is worn by people that are assuming their most natural selves. Wear Love Killa and seize the pressure of being perfect for anyone.Break the silence: LoveKilla is a high-quality, fun, and cheeky underwear collection that is worn by people who are taking ownership of their Self-love and are talking more openly about it.

The "O" of the logo was meant to break the balance of the logo and make it unperfect, on purpose to highlight the Love Killa's purpose.