Overview:

The redesign of the Let’s Talk Supply Chain website aimed to elevate the digital experience for its global audience. With content that has reached millions through podcasts, live streams, events, social media, and videos, the website needed a refreshed design to reflect its influence and dynamic nature.

The new design highlights the platform’s core strengths: showcasing industry leaders, diverse voices, cutting-edge innovation, and the disruptors reshaping the supply chain landscape. It inspires engagement with thought-provoking ideas and fresh perspectives.

Stakeholder Interviews: Conducted detailed discussions with the Let’s Talk Supply Chain team to understand their goals, target audience, and key objectives for the redesign.

Competitive Analysis: Analyzed other supply chain and podcast platforms to uncover opportunities for differentiation and innovation.

2. UX Strategy:

User Personas: Developed personas to represent the diverse audience segments, including industry leaders, innovators, and community members.

User Journeys: Mapped user journeys to visualize how visitors engage with content, including podcasts, events, and live streams.

Site Architecture: Restructured the site to make it easier to find popular content like the Women in Supply Chain Series and BLENDED podcast while improving the flow for new users.

Style Guide: Reflects the vibrant and innovative brand, including a modern typography set, bold color palette, and dynamic UI components.

Brand Alignment: Emphasized Let’s Talk Supply Chain’s leadership in the industry with visuals that showcase inclusivity, innovation, and expertise.

Design & Build: Utilized Webflow for a seamless build, ensuring responsive design and efficient CMS integration for easy content updates.

Soft Launch: Rolled out the redesigned site to key stakeholders and select users to gather feedback and monitor performance.

Performance Metrics: Tracked engagement metrics, including podcast downloads, video plays, and event registrations.

Continuous Improvement: Regularly updated content and features based on analytics and user feedback to maintain engagement and relevance.

Outcome: The redesigned Let’s Talk Supply Chain website successfully amplified its global impact by improving content accessibility, enhancing user engagement, and showcasing its thought leadership. The project reinforced the brand’s commitment to diversity, innovation, and delivering fresh perspectives in the supply chain space.