Stakeholder Interviews: Engaged with key stakeholders to understand the vision, goals, and requirements for the Kaichat platform.

User Surveys and Interviews: Collected feedback from K-pop fans to identify features they value most, their pain points with existing platforms, and opportunities to stand out.

Competitive Analysis: Examined similar platforms to identify best practices and unique opportunities to differentiate Kaichat.

User Personas: Developed personas representing various K-pop fan segments, from casual listeners to die-hard stans, ensuring the platform caters to all user types.

User Journeys: Mapped user journeys for core activities, such as chatting with AI idols, engaging in fanfic forums, and collecting photocards.

Site Architecture: Designed a clear and engaging navigation structure to simplify access to features like real-time chat, fanfic forums, and photocard collections.

Low-Fidelity Wireframes: Created initial wireframes to define the structure and layout of key sections, including chat screens, forums, and user profiles.

High-Fidelity Prototypes: Designed interactive prototypes using Figma to simulate user interactions, such as customizing AI idols or trading photocards.

Design System: Established a visually striking design system featuring vibrant colors, modern typography, and playful UI components that reflect the energy of K-pop culture.

Brand Alignment: Ensured the visuals resonate with K-pop fans, incorporating elements that feel youthful, dynamic, and fandom-centric.

Prototype Testing: Conducted usability testing with early adopters and K-pop enthusiasts to gather insights on platform navigation and core feature functionality.

Iteration: Refined designs and features based on feedback, optimizing for an intuitive and engaging user experience.

Design & Build: Leveraged Webflow to develop a responsive, interactive, and visually stunning platform, ensuring seamless CMS integration for updates.

Soft Launch: Rolled out Kaichat to founding supporters for early feedback and performance monitoring.

Performance Metrics: Monitored key metrics like user engagement, chat interactions, and fanfic submissions to evaluate success.

Continuous Improvement: Updated features and resolved issues based on user feedback and analytics to enhance the platform's effectiveness.

Outcome The Kaichat platform delivered a groundbreaking K-pop fan experience by integrating real-time AI interactions, fanfic forums, and collectible photocards. This project highlighted the value of user-centered design and innovation in creating a vibrant, engaging, and sustainable community for K-pop enthusiasts.