Custom Shopping Portal - Embedded Affiliate Storefront
Alexa Williams
Custom Shopping Portal - Embedded Affiliate Storefront
Link: e2eanu.com/shop
The Challenge
The client wanted a “shop-for-me” experience that curated deals across Amazon and Shein while keeping users on their site. Goals: increase on-site engagement, generate affiliate revenue, and create a reusable content engine without introducing a heavy custom stack.
Solution Overview
A filterable shopping portal embedded directly into the client’s Squarespace site, powered by an Airtable backend for rapid curation and clean tracking. The system supports Amazon & Shein affiliate links with UTMs for attribution, and is built to scale into ad monetization.
What I Built
Portal UI (Embedded in Squarespace)
Responsive, card-based gallery with category filters, search, and sort.
Clear CTAs: “View & Buy” (affiliate-tracked) and optional “Request Assist.”
Lightweight caching for faster perceived load and fewer flickers.
Airtable Backend (Catalog + Ops)
Tables: Products, Collections, Merchants, Clicks, Promos.
Fields: price, image URL, category tags, stock status, affiliate URL, UTM params.
Interfaces for editors to add products, schedule drops, and mark featured items.
Affiliate Tracking & Attribution
Standardized UTM taxonomy (source=amazon/shein, medium=affiliate, campaign=collection/date).
Click logging table for QA + quick sanity checks against Amazon/Shein dashboards.
Content & Release Process
Weekly “Drops” workflow: brief → curation → QA → publish → promo posts.
Social/email snippets generated from Airtable records to cut copy time.
What’s Next
Local Ad Monetization
Goal: Turn portal traffic into an additional revenue stream by selling on-page ad slots to local businesses.
Like this project
Posted Oct 21, 2025
Developed a filterable shopping portal with affiliate links for Amazon and Shein. Now evolving into a locally monetized platform with on-page ad slots.
Likes
1
Views
0
