Role: Principal Consultant, Product, Data & Operations, Solutions Architect End-to-end consultant leading E2E’s digital platform including website, portal, CRM, automations, analytics, and marketing ops. Scope: End-to-end owner from strategy → IA/UX → build (Squarespace, Airtable) → CRM & automations (Apps Script) → notification web app → analytics/UTM attribution → marketing ops. Led requirements, architecture, implementation, QA, and iteration; established SLAs, data governance, and reporting. Timeline: August 2025 - Present Client/Brand: E2E Express Link: e2eanu.com

Residents and businesses in Antigua & Barbuda face friction buying from U.S. retailers and getting reliable, timely delivery. E2E needed a modern, trustworthy digital experience, from discovery to delivery updates, that could scale with demand and minimize manual work.

Website (Squarespace) Information architecture, UX copy, pricing, FAQs, contact, SEO optimization, and online order placement. Custom blocks for clear CTAs and service explanations.

Custom Shopping Portal (Airtable backend) Interface to browse hundreds of items with special discounts and affiliate tracking for commissionable sales.

Order Now, Pay Later Form + interface for “Order Now, Pay Later” and shop-for-me requests. Validations, required fields, service tiers, and admin views for triage.

Lightweight CRM for Ops & Customer Updates Unified Airtable base (Orders, Shipments, Customers, Payments) with status tracking, SLAs, and ownership.

Notification Web App (Email) Templated emails for order ready, delay notices, and payment reminders; dynamic merge fields; reply-to routing; audit trail of sends.

Squarespace, Airtable (Interfaces, Automations), Google Apps Script, JavaScript, Gmail API, WhatsApp/Twilio (planned), Canva/Adobe, Google Analytics/UTM tracking.

Customer places request → Squarespace or Portal form → Airtable “Orders.”

Ops triage → auto-assign, SLA timers, status changes.

Notifications → email send on status change (ready, delayed, payment due).

Delivery/Pickup → proof of handoff stored; customer rating capture (optional).

Reporting → daily/weekly dashboards (orders, on-time %, revenue, repeat rate).

Field-level validations to reduce back-and-forth (item links, quantities, addresses).

Automations and de-duplication script for customers/orders.

Campaign templates for clean marketing attribution.

2000+ monthly site visits

85% email CTR on ready/delay templates.

100+ affiliate-driven orders/month from Amazon/Shein.

Content-first IA: simplified decisions (How do I order? How much? When do I get it?).

Ops-grade data model: orders/shipments/customers/payments tied with unique IDs and SLAs.

Automations with guardrails: fewer mistakes, faster throughput.

Local context: copy, pricing, and delivery options tailored to Antigua & Barbuda norms.

Unstructured requests → enforced URL/item capture + required fields.

Notification misses → status-based triggers + audit trail.

Scaling ops → queues, ownership fields, and dashboards to balance workload.

WhatsApp push updates (Twilio) with opt-in.

Customer portal for live order status & payments.

Referral program + expanded affiliate catalog.

Squarespace site (IA, UX, full copy)

Airtable portal + CRM base (Orders, Shipments, Customers, Payments)

Email notification web app + templates

Physical flyers/postcards with QR codes

Email & social content calendars

Affiliate integrations (Amazon, Shein)