What we do Growth Studio is a consulting + creative shop that builds modern, maintainable digital systems for small businesses and public-facing organizations. We specialize in web experiences (Squarespace), lightweight apps & portals, CRM + automations (Apps Script/Zapier/Twilio/Javascript/HTML/CSS/Airtable), and data-driven marketing ops, so teams can move faster with fewer tools and clearer signals.

Enterprise rigor, small-team speed. We bring KPI standards, experimentation habits, and UX discipline without enterprise bloat.

Content-first, systems-minded. Clear copy and IA up front; clean data models and governance behind the scenes.

Built to own. No mystery stacks. You get documentation, dashboards, and controls your team can actually use.

+47% form completion and order throughput after content/IA refresh

–60% manual ops time/order via automations + guardrails

+65% repeat usage driven by clearer flows and proactive notifications

Short bio Alexa Williams is a software-engineering-trained Product & Data leader with enterprise analytics management experience and an MS in Business Analytics & AI (NYU Stern). She translates messy, multi-stakeholder requirements into simple user journeys and reliable back-office systems, then instruments them so improvements are measurable from day one.

Service design, end-to-end. From content and IA → to build → to CRM/automations → to analytics & attribution.

Systems architecture (no-/low-code). Squarespace × Airtable × Apps Script/Twilio with scalable data models.

Decision clarity. Metrics frameworks, dashboards, and operating playbooks that teams actually follow.

Gov/public service portals, SMB services, hospitality/food, shipping/logistics, nonprofits/education, media.

Site architecture, UX copy, pricing/FAQ frameworks, forms & flows (Squarespace)

SEO hygiene, analytics/UTM standards, experimentation scaffolding

Custom web apps for client-facing tasks, like a mass email automation app built on JS/HTML/CSS

Airtable bases & Interfaces (Orders, Customers, Inventory, Appointments)

Status-driven automations, deduping, SLAs, task queues, audit trails

Notifications (email/SMS/WhatsApp), templating, and reply-to routing

Content calendars (email + social), templates, and campaign governance

Affiliate/partner integrations (e.g., Amazon, Shein) with tracking

Dashboards for funnel/retention, CAC/LTV proxies, and campaign ROI

KPI frameworks, clean taxonomies, source-of-truth definitions

Attribution-ready UTMs, Looker/Sheets/Airtable reporting

Need Reduce friction for Antigua-based customers buying from U.S. retailers; cut manual ops; improve trust.

Squarespace site with clear pricing/FAQs and order intake

Airtable shopping portal + CRM (Orders, Shipments, Customers, Payments)

Status-driven email notifications (ready, delay, payment due) with audit trail

Marketing system: content calendar, physical QR collateral, affiliate tracking

Impact (replace with real numbers)

2,000+ monthly site visits

85% CTR on operational emails

100+ affiliate-driven orders/month

Clarity first. We rewrite the problem in plain language and design the fastest path to value.

Ownable systems. Your team gets the keys—docs, training, and simple admin views.

Measured improvements. Every flow ties to a metric you can inspect weekly.