🔄 My Process — Clear, NHS & NICE-Aligned Health

🔄 My Process — How I Transform Medical Information Into Clear, Patient-Friendly, NHS & NICE-Aligned Health Communication

A structured 4-step workflow built for accuracy, clarity, and NHS & NICE-aligned health communication.

About This Project

This project outlines my structured approach to health communication — a workflow designed to turn complex clinical information into clear, accessible, patient-friendly content.

As a Clinical Pharmacist, Medical Writer, and Adobe-Certified Designer, I use a blend of clinical accuracy and design thinking to create materials that patients can trust and understand.

This process ensures consistency, clarity, and safety across all types of healthcare content.

The 4-Step Health Communication Process

1️⃣ RESEARCH — Clinical Understanding First

Before writing or designing anything, I review:

The medical condition or topic

NICE & NHS guidelines

Patient audience needs

Behaviour-change goals

Safety-critical points

This ensures the final content is clinically correct, evidence-based, and aligned with health-literacy standards.

2️⃣ WRITE — Turn Complex Into Clear

I rewrite or create content using:

Plain-English principles

Short sentences

Clear headings

Patient-friendly explanations

Behaviour-based messaging

The goal is to help patients read, understand, and act on the information confidently.

3️⃣ DESIGN — Make It Easy to Navigate

Using Adobe tools, I apply:

Visual hierarchy

Structured layout

High contrast

Clean typography

Consistent spacing

Health-literacy design standards

Good design reduces cognitive load and helps patients find the information that matters most.

4️⃣ DELIVER — Ready for Real-World Use

Final materials are delivered in flexible formats:

PDF

PNG

MP4 animations

Social carousels

Print-ready layouts

This ensures clinics, digital health teams, and educational programmes can use the content immediately.

Why This Process Works

✔ Accurate

All content is grounded in clinical guidelines.

✔ Accessible

Written in a clear, patient-friendly voice.

✔ Consistent

Follows a repeatable, professional workflow.

✔ Safe

Highlights key safety messages and actionable steps.

✔ Scalable

Works for leaflets, carousels, brochures, and full communication campaigns.

Impact

Healthcare organisations use this process to:

Reduce patient confusion

Improve clarity of communication

Simplify complex medical topics

Support behaviour change

Increase patient engagement and trust

This process is especially powerful for NHS teams, health brands, clinics, digital health platforms, and community educators.

My Role

Research & evidence evaluation

Medical writing

Patient communication design

Health-literacy alignment

Brand-consistent layout design

Tools Used

Adobe Express

Canva (for fast iterations)

NHS & NICE framework alignment

Readability & plain-English tools