Brand Identity: Health Communication Consultant (UK)

🎨 Brand Identity — Hany Guirguis | Medical & Health Communication Consultant

A clean, clinical, and elegant brand system designed for clarity, trust, and modern healthcare communication.

About This Project

This project showcases the visual identity behind my work as a Health Communication Consultant, Clinical Pharmacist, and Adobe-Certified Designer. The brand system reflects the three qualities required in modern healthcare communication:

Clarity

Trustworthiness

Professional calmness

It blends a premium aesthetic with clinical discipline — ideal for patient education, NHS-aligned communication, and health brand messaging.

Brand Strategy

I built this identity to solve a common problem in healthcare communication: patients and stakeholders struggle to trust information that looks generic, noisy, or visually inconsistent.

This brand system delivers:

✔ A recognizable, professional presence

✔ Visual consistency across all projects

✔ A premium but clinical tone

✔ Easy readability for patient communication

✔ A balance of science + creativity

Brand Values

Clinical accuracy

Patient-friendly communication

Trust

Clarity

Safety

Key Brand Elements

1️⃣ Colour Palette

A simple, elegant set of professional healthcare colours:

Gold (#D4AF37) → Quality, precision, premium care

Black (#0E0E0E) → Professional clarity

White (#FFFFFF) → Clean, patient-friendly readability

This palette is used across my writing, leaflets, guides, carousels, and animations.

2️⃣ Typography

Clean, modern fonts for clarity and hierarchy:

Playfair Display — headline elegance

Montserrat — accessible, friendly reading

Helvetica / Sans Serif — for clinical subtext

Fonts were chosen to support health literacy and visual calmness.

3️⃣ Logo & Mark

My brand symbol is designed around:

Precision (clinical accuracy)

Lightness (clarity)

Guidance (helping patients understand)

The gold feather represents clarity, understanding, and human communication in healthcare.

4️⃣ Visual Layout System

Consistent use of:

Balanced spacing

Modular grid

Bold section titles

Light supporting text

High contrast for readability

Clean iconography

This ensures all content feels structured, safe, and professionally trustworthy.

Brand Applications

This identity is used across:

✔ Health education leaflets

✔ Clinical before/after rewrites

✔ Animated explainer slides

✔ LinkedIn carousels

✔ Pricing sheets

✔ Process infographics

✔ NHS/NICE-aligned patient communication

It ensures every project communicates professionalism, clinical grounding, and clarity.

My Role

Brand strategy

Visual identity design

Typography system creation

Layout architecture

Colour and symbol developm

Thanks for viewing

This brand system supports all my health communication work. If you’d like help building a healthcare identity rooted in clarity and trust, feel free to connect.