Project overview Complete brand identity for a full-stack development and design studio serving SaaS and startup clients. The brief asked for something modern and premium that felt warm and approachable rather than cold and minimal like typical tech studios. I built the full system: logo, color palette, typography, brand guidelines, and a set of social and marketing templates ready to deploy.

Primary logo mark plus horizontal, stacked, and icon-only lockups

Monochrome variations for light and dark backgrounds

Full color palette with hex, RGB, and CMYK values, plus gradient system

Typography system built on Inter across all weights

Complete brand guidelines document covering logo usage, clear space, misuse, dark-mode application, color, and type

Social media templates in square and portrait formats

X/Twitter header and social display assets

Marketing mockups for hero sections and campaign posts

Concept The mark is four cursors meeting at a single point: precision, and the moment work snaps into place. It reads as a turbine too, constant motion, which ties back to the studio's promise of fast delivery. The warm orange-to-red palette on deep black keeps the brand premium but human, setting it apart from the blue-gray minimalism most dev studios default to.

Tools Figma, Adobe Photoshop