ATLC Brand Identity Redesign

Utkarsh Verma

Brand Designer
Digital Marketer
UI Designer
Adobe InDesign
Canva
WordPress

Australian Trade and Logistics Limited

- Complete Rebranding Design

Overview:

Embarking on a journey of comprehensive rebranding for Australian Trade and Logistics Limited, I undertook the challenge of breathing new life into their visual identity across various touchpoints. From logo redesign to web interfaces, flyers, and banners, every element was meticulously crafted to align with the company's vision and resonate with its target audience.

Flyers for ATLC
Flyers for ATLC

Project Highlights:

Brand Discovery and Strategy:

Logo Redesign:

Collateral Design:

Web Design and Development:

Banner Design:

Brand Guidelines:

Iterative Design Process:

Implementation Support:

ATLC FLyers
ATLC FLyers

ATLC Flyers1
ATLC Flyers1

Outcome:

The comprehensive rebranding initiative for Australian Trade and Logistics Limited resulted in a cohesive and modern visual identity that resonates with the company's values and mission. From a revitalized logo to unified collateral and a user-friendly website, every aspect of the brand now exudes professionalism and consistency. This rebrand positions Australian Trade and Logistics Limited as a contemporary and forward-thinking player in the industry, ready to make a lasting impression on both existing and potential clients.

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