About The Company and the Problem

They had a plan: scale their ads, attract more eyes, and increase sales. Simple, right? Not quite. As they poured more into their ads, hoping for bigger returns, something went wrong. Their earnings didn’t match their spending, and fewer people clicked to buy.

This isn’t just their struggle; it’s a common hiccup brands face when trying to grow big and fast. We call it the "Scaling-up Setbacks." The strategies that worked wonders on a smaller scale don’t always hit the mark when you try to go bigger.

Stats Before Our Services

Ad spend - €34572

ROAS - 1.31

Conversion rate - 0.9% 

A ROAS of 1.31 and a conversion rate of a mere 0.9% show a clear call for a change. The brand needed more than just ads and spends; they needed a fresh strategy, a new approach to really get things moving in the right direction. 

Why did they choose to partner with us?

Quick Problem Identification: Right from our first conversation, a crucial element stood out: we listened, and we understood. When they shared their struggles, we pinpointed the issue of “Scaling-up Setbacks.” It wasn’t just about recognizing the problem; it was about having the clarity and insight to navigate through it. 

Complete Solution: We weren’t just about bits and pieces. Our approach was holistic, providing a full spectrum of services from Ad management and CRO suggestions to designing and executing A/B tests, making us a one-stop solution.

Pricing: We provided exceptional value at a cost that made sense. Our capacity to bundle various essential services allowed us to offer competitive, yet affordable pricing.

Expertise: Our team isn’t just experienced; it's proficient and highly skilled in managing significant ad spends, bringing a wealth of expertise that is both broad and deep, handling up to $1 million in a month.

Problems 

Clumsy Campaign Structure: The setup of the campaigns was a mess, doing more harm than good. Ads were jumbled, not speaking clearly to any particular audience. With different groups all tangled up, the campaigns lacked the personal touch that makes ads click-worthy. This disorganization made the Click-Through Rate CTR suffer, keeping the ads from hitting home.

Stale Creatives: The creatives had hit a wall, losing their appeal and effectiveness. Being recycled across different campaign stages, from first contact to retargeting, their repetitiveness dulled their impact, causing both the CTR and ROAS to plummet. This absence of variety and innovation drained the appeal of the ads.

Inefficient Landing Pages: The landing pages weren’t doing their job. Instead of guiding visitors smoothly to make a purchase or take another action, they were confusing and off-putting. Messy titles and vague Call-To-Actions (CTAs) turned the pages into a maze rather than a straightforward path to conversion, making potential customers give up and leave.

Solutions 

Campaign Revamp: We rolled up our sleeves and overhauled the campaign structure with precision and purpose. Breaking it down, we crafted three specialized segments: introductory cold campaigns, strategic retargeting, and a dynamic testing ground for fresh approaches. For example, in retargeting, in the retargeting segment, campaigns were personalized based on the recency of visitor interactions. This segmentation allowed us to tailor messages with pinpoint accuracy—showcasing timely offers to fresh visitors and nurturing longer-term prospects with brand benefits and values. The result? A significant uplift in CTRs and ROAS, 

Landing page Improvement: In improving the landing pages, we focused on making subtle yet impactful changes. Call-to-actions were refined and strategically positioned to improve user engagement and conversions. We also emphasized the presentation of product benefits, improving visitor confidence and decision-making. These minor but essential adjustments streamlined the user experience, creating a more navigable and conversion-friendly landing page.

Results 

Stats Before 

Ad spend - €34572

ROAS - 1.31

Conversion rate - 0.9% 

Stats After

Ad spend - €33958

ROAS - 4.58

Conversion rate - 1.92% 

ROAS improved to an impressive 4.58, marking a staggering 250% improvement.

Conversion Rate climbed to 1.92%, reflecting a noteworthy 113% increase.

These remarkable results underscore the efficacy of our strategies in campaign structure and landing page optimizations.

Conclusion 

Our journey with this brand was both challenging and rewarding. Initially confronted with the "Scaling-Up Setbacks", the brand's advertising efforts were hampered by an ineffective campaign structure, stagnant creatives, and underperforming landing pages.

Tactically addressing each issue, we revamped the campaign strategies and made subtle yet potent enhancements to the landing pages. Our solutions led to an uplift in performance, improving the ROAS by 250% and doubling the conversion rates

In conclusion, our efforts and strategic interventions have effectively turned the tide, optimizing the brand’s advertising endeavors and improving its profitability.