Brand Development & Content Strategy for Empowered Health
Hillary Lyons
"Hillary is so on top of it. She did so much more than write my web copy: she helped me nail down my services, develop my brand identity, create a manageable content strategy, and so much more! I don’t know where I’d be without Hillary’s creativity and support.”
~ Jennifer Markman, autoimmune health coach, empowerment guru
The Challenge
Jennifer had an idea for her coaching business and accolades out the wazoo. She could envision herself leading workshops and helping thousands of women reclaim their right to better health. She just didn’t know how to get there.
Jennifer knew that she needed a stunning website, a captivating newsletter, engaging social media accounts, and all the trappings of modern digital marketing. But she wasn’t clear on how to communicate her vision, build her community, or package her services.
The Solution
A comprehensive brand strategy and a content marketing plan crafted around the goals of building a brand community, establishing Jennifer as an authority on alternative medicine & autoimmune, and – of course – signing clients.
We accomplished this by:
- defining and packaging her services into straightforward, compelling offers
- conducting market research&competitor analysis to get a crystal clear picture of Jennifer's ideal clients and their pain points
- generating a brand book to establish Jennifer’sbrand identity, as well as a messaging framework to communicate her brand story
- creating branded lead magnets & custom email sequences to nurture leads
- drafting a content marketing roadmap with clear benchmarks and easy-to-execute digital marketing tactics
The Results
Jennifer plans to launch her website and content marketing initiatives in full by the summer of 2022. She can already boast a stable of regular health coaching clients as well as an ever-expanding network of visionary women who are thriving through their autoimmune.
Though her brand personality continues to evolve as she produces and shares content across her social channels, she feels confident knowing that her brand foundation and messaging framework are both grounded in her values & long-term vision.
Based on the overwhelmingly positive feedback so far, Jennifer plans to expand her offerings to include group programs and even retreats at her “biohacking spiritual center” amongst the redwoods of Northern California.
2021
