Teri Swope, a heart-centered life coach focused on helping women rediscover their inner voice, needed a brand and website that felt deeply aligned with her message of empowerment, clarity, and soulful transformation. She came to me in the early stages of building her coaching business and wanted a digital presence that could express her essence and attract aligned clients.

Brand Identity Design: Created a soft, elegant, and empowering brand aesthetic that speaks to Teri’s audience — women seeking inner transformation and self-trust. This included logo design, calming color palette, feminine typography, and a mini brand guide for cohesive use across her platforms.

Website Design & Development (Framer): Designed and built a fully custom website on Framer, tailored to support both clarity and connection. The site included key sections like a personal welcome, clear coaching offers, testimonials, and a freebie opt-in area to grow her email list. I focused on crafting a flow that guides users through her story and services with emotional resonance.

LinkedIn Banner & Profile Enhancements: Designed a custom LinkedIn banner that matches her website branding and offered guidance on optimizing her profile to better reflect her coaching identity online.

Content Layout & Visuals: Placed and styled all content with intention — including carefully chosen images and emotional copy framing — to create a warm, welcoming space that invites trust and action.

Post-Launch Support: Assisted Teri with website walkthroughs and tech setup, ensuring she felt confident navigating her new site and maintaining consistency across her platforms.

With a cohesive brand and a beautifully designed website, Teri now has the foundation to confidently show up online, attract her ideal clients, and grow her coaching practice with authenticity and clarity. Her new platform has helped her present her message with impact while staying true to her voice.

Brief project details