Nicholas Whitaker, a former Google executive turned executive coach, needed a personal brand and digital presence that captured the depth of his experience, authenticity, and mission-driven approach. He came to me looking for a design partner who could translate his powerful story into a cohesive brand and intuitive website.

Visual Brand Direction: Developed a brand identity rooted in Nicholas’s values: authenticity, clarity, and transformation. I focused on an aesthetic that felt both grounded and modern — using warm, earthy tones, clean typography, and a minimalist design system.

Custom Website Design (Squarespace): Built a sleek, responsive coaching website on Squarespace, with a focus on storytelling, clear service presentation, and conversion. Key sections include a values-driven homepage, speaking and workshop details, coaching offers, and a featured podcast segment. Every element was crafted to help visitors understand Nicholas’s journey and easily connect for 1:1 sessions or collaborations.

LinkedIn Banner Design: Designed a high-impact, branded LinkedIn cover to align with his coaching identity and create visual consistency across platforms.

Content Strategy Support: Helped Nicholas structure and present his services, testimonials, and personal story in a way that connects emotionally with his audience while maintaining clarity and professionalism.

Collaboration-Focused Process: Worked closely with Nicholas in a highly collaborative process, refining every design element with thoughtful feedback and iteration — ensuring the final output felt fully aligned with his vision.

Nicholas now has a website and brand presence that reflect his depth as a coach and speaker. With a platform that feels personal yet polished, he’s able to better communicate his value, build authority, and confidently grow his coaching practice and public presence.

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