When Lisa Catalano transitioned into her coaching journey after a successful career as a clinical social worker, she needed a brand identity and online presence that reflected her expertise, warmth, and clarity. I worked closely with Lisa to bring her vision to life from the ground up — building a coaching brand that communicates trust, professionalism, and personal connection.

Brand Identity Design: Crafted a calming and professional visual identity that aligns with Lisa’s niche helping midlife professionals navigate life transitions. This included logo design, brand colors, typography, and a mini brand guide to ensure consistency across platforms.

Website Design & Development: Built a fully responsive, high-converting website on Framer. Every section from the homepage to service pages was written and structured to speak directly to her ideal audience. I focused on creating clarity in her message while providing an intuitive user experience that drives action.

LinkedIn Profile Optimization: Lisa’s LinkedIn was transformed into a branded, client-facing profile. I designed a custom LinkedIn banner and optimized her headline, summary, and featured sections to position her as a credible coach and thought leader.

Marketing Collateral: Delivered branded digital assets including client testimonials, social graphics, and visual quotes for LinkedIn to support her content strategy and visibility online.

Ongoing Support: Provided tech support, content placement, and site updates throughout her launch period to ensure everything ran smoothly.

Lisa now has a professional, cohesive coaching brand and website that truly reflects her personality and mission. Her online presence has helped her attract aligned clients and build confidence as she grows her coaching business.