Future Concept Lab by guillermo ValenciaFuture Concept Lab by guillermo Valencia

Future Concept Lab

guillermo Valencia

guillermo Valencia

Future Concept Lab

Future Concept Lab is DJE Studio's internal innovation engine, a space dedicated to push creative boundaries, explore emerging technologies, and foster a culture of experimentation. Rooted in collaboration, curiosity and the need to think beyond conventional processes.
The visual language is restless, provocative, and future-obsessed — stark typography, fragmented layouts, and fluid digital textures mirror the unpredictable energy of invention. Every part of this branding amplifies friction, energy, and breakthrough — echoing the Lab’s mission: to rewire creativity, bend technology, and challenge the limits of what’s possible.
FCL Branding - Logo Animation from DJE Holdings on Vimeo
FCL Branding - Logo Animation
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In every beam lies the potential for progress and new ways of creation.
Light represents clarity, vision, and the spark of ideas that can change everything.
FCL Launch Experience Video from DJE Holdings on Vimeo
DESIGN

Roles

Nubia Navarro - Branding Design Lead
David Bonilla - Creative Design Lead
Nataly Salazar - Senior Creative Designer
Luci Manrique - Senior Creative Designer
Luis López - Sr. Assistant Creative Designer
Natalia Arango - Associate Experience Design Lead
Felipe Ramos - Associate Design Director
Sebastián López - Senior Creative Animator
Wilmer Hernández - Senior Creative Animator & Editor
Gabriel Lucien - Senior Audio Engineer
John Muñoz - Animation/ Edition Lead
Ana Velásquez - Senior Creative Producer
Juan Delgado - Executive Producer
Diego Castañeda - Head of UX / UI
Guillermo Valencia - Head of Creative Design
Laura Martin - Head of Production
Wanda Quintero - Head of Creative Post-Production
Natalia Villegas - Global Head of Studio Ops/ Head of Colombia Studio
Samia Bayona - Marketing and Comms Supervisor

Tools

Illustrator
Photoshop
Figma

Published

September 22nd 2025
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Posted Jun 5, 2026

Innovative branding project exploring emerging technologies and creative boundaries.