Edelman Creators redefines how brands show up in the creator economy, shifting from traditional PR to a creator-driven approach rooted in culture, community, and authenticity. We developed a flexible brand system designed to evolve across platforms, built on modular visual elements, a distinctive typographic language, and a dynamic identity that adapts to different creators, formats, and contexts. The system reflects how ideas move today: non-linear, collaborative, and constantly expanding.

More than a visual language, it's a scalable framework that enables consistency without limiting expression and empowers creators while shaping meaningful brand experiences.

Watch on Vimeo

Watch on Vimeo

Watch on Vimeo

Edelman US Tyler Vaught - Global Head of Creator Marketing Hannah Hickman - Senior Vice President, Social Strategy Camila Pachón - Head of Latam, Creator Marketing Colombia Studio Nubia Navarro - Branding Design Lead Juan Felipe Barreto - Designer Juan David Lucero - Designer Laura Chaves - Designer Felipe Cifuentes - Senior Animator/Editor Ivan Vivas - Senior Animator/Editor Paola Rueda - Senior Animator/Editor Camila Martin - Associate Animation Lead Vanessa Amezquita - Animator/Editor Gabriel Lucien - Associate Audio Lead Crystian Hoyos - Executive Producer Guillermo Valencia - Head of Creative Design Laura Martin - Head of Production Sebastián Velasquez Betancur - Executive Producer Tomás Castro - Producer Wanda Quintero - Head of Creative Post Production

Published: May 11th 2026