Inmotion Therapy is a story created to explain the impact and development of immunotherapy in the fight against cancer. We wanted to explain in the simplest way possible how this therapy is a fundamental piece to achieve a world free of cancer.

Color to create the storytelling, we started with darker colors representing the past where knowledge regarding immunotherapy and cancer treatments were non-existent, until we reach the future with brighter colors as a metaphor to communicate the light that research and scientific breakthroughs brought to the field.

Visuals The visual representation of a complex topic such as immunotherapy had to be simple enough to be understood by any kind of audience, for this reason we explored different visual paths until we reached the final look and feel.

HEAD OF DESIGN: Guillermo Valencia ANIMATION SUPERVISOR: John Muñoz DESIGN: Catalina Ochoa, Andres Rodriguez CREATIVE PRODUCER: Carla Vásquez ANIMATION: Julian Cuevas (Julen Keoni)

Published: January 17th 2023

Tools:

After Effects

Illustrator

Photoshop